Shopping Cart – IDEO – Dave Kelly
- Used to be – Chaos discouraged
- Culture of anyone can talk to anyone
- Secret weapon for innovation – designs that don’t need modification are only found in nature
- Process of better design … find the invisible stuff
- Not experts in any area but rather experts in the area of design process
- Project Leader – because he’s good with group
- All same level / No titles / permanent hierarchy
- Can’t always have “listeners”
- Find the real experts instead of trying to do it all yourself – learn form others
- Can’t be at their desk all the time
- Mocked the establishment (corporate structure)
- Demonstrate and attempt
- Deep Dive = total emersion in the problem
- One conversation at a time, build on the ideas of others
- Need to have wild ideas and build on them … encourage
- Focussed chaos
- Vote with post-its … team enlightened trial and error better
- Times for there to be autocratic .. Towards the end of the process need to stop the cycle
- Train the clients before showing them the office …
- Being playful is hugely important to innovative
- Design and build your own office space
- Try and ask for “forgiveness rather than ask for permission”
- Piece of each idea … “Fail often so that you succeed faster” i.e. experiment, everything is part of a learning experience
- Design beautiful
- Hard work, open mind, demand of fresh ideas, team work
Posted by vaughng 
