It is important that you do what you were intrinsically made to do and his biggest mistake … Law school … why did you do that? – Parents
o Go to school… get good grades … college … get a degree/job with a bit of prestige
· Abilities that mattered most were … Engineers / Doctors / Accountant / Lawyer abilities
· Brain metaphor – of the economy
o Left and right hemisphere
o Left hemisphere mattered most and still 100% necessary, BUT no longer sufficient
o Right – artist, big thinking
· Tilt from left brain thinking to right brain thinking – not a theory, truth is organisations need
· Effect – Scales are tilting towards right
o Abundance, Asia, Automation
o Abundance:
Baby boomers … 100 baby boomers turning 60 every 18 minutes, how do I live my best life?
o Asia:
· $65k in US = in India $15K per year
· Off-shore suppliers = Overhyped in short term but underhyped in the long term
o Automation – SARS online tax
· Can some one overseas do it cheaper
· Routine
· Need high concept and high
o Need novelty and nuance (not routine and right answers)
· 6 abilities that matter most
o Design … not a function
· Literate in design
· Eg: GM in the art and entertainment business (mobile sculptor)
· Eg: CEO Proctor & Gamble (Powder for waching machine) … Its all design
· MFA is new MBA
o Story
· 14 year old girl in Africa vs Head librarian at Cambridge
· Story … differentiation in a crowded market place
· Differentiator in a market place
· Cordless phone verus Wine story
o Symphony
· Not always focus focus focus
· Ability to combine the big picture into something useful
· Learn how to draw
· Seeing things differently
o Empathy
· You can’t outsource and automate it
· JSPE (Empathy index) Higher empathy saves money and gets people better qucker
o Play
· Sense of humor (games – video games)
· Laughter club … good for you psychology
o Meaning
· Meaning is moving to the centre of successful business
· A business cannot live in order to make profits
· Improve everyone on the planet
· Best companies are Not Only for profit companies